Don’t just make your infographic a potpourri of facts and figures. Simplicity, discussed above, is ultimately about focus. This infographic would work better as four or five infographics. Like everything else in life, infographics are better when they are simple. An infographic can become needlessly complex, creating a mind-numbing cognitive overload rather than an “Oh, I get it” experience. One of the advantages of infographics is that they can distill advanced ideas into a simple visual form.īut the inherent advantage of infographics can be their demise. Keep it specific, relevant, and targeted. Your goal is to create an infographic for your audience, not necessarily for the whole world. ![]() This infographic has a target audience - public school teachers. One mistake that I’ve seen people make when creating an infographic is that they try to choose something that is generically popular rather than specifically relevant to their audience. The infographics with the most traction, most attention, and most virality, are ones that meet your target audience right where they want it most. ![]() And the way to come up with great infographic idea is to figure out what your audience wants. 1. Create your infographic for your target audience.Ĭoming up with an infographic idea is half the battle to creating a killer infographic. ![]() Here are some of the tips that can save your infographics from disaster. I’ve made mistakes, but I’ve also figured out a few tips. I’ve been creating infographics for quite a while. Now, you’ve got to make infographics that are better than the next guy’s infographics. It used to be that you could get major attention just by using infographics.
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